| HISTORICAL BACKGROUND AND OPERATIONAL OUTLETS Based on this business instincts and confidence dresses H. Auwines, Sari Ratu Group owner established the first restaurant on March 20 th 1982 at Ratu Plaza , an elite business center of its time in Jakarta . Being highly successful in this center, he sets out to establish other branches in various business center locations as follows:
Plaza Indonesia , Phone (021) 3107534
Blok M Plaza, Phone (021) 7209129
Pondok Indah Mall, Phone (021) 7512430
Wijaya Graha Puri, Phone (021) 7206907
Plaza Senayan Food Court , Phone (021) 5725278
Plaza Senayan Basement, Phone (021) 5725826
Pasaraya Blok M, Phone (021) 7205593
Carrefour Food Court Cempaka Putih
Kelapa Gading Mall Food Court , Phone (021) 45842373
Continent Cempaka Mas, Phone (021) 42879770
Mangga Dua ITC
Lippo Karawaci
STC ( Senayan Trade Center )
Head Office Blok A, Phone (021) 7395357, Fax (021) 7393247
In order to penetrate into a broader market segment, the Sari Ratu Group also established branches outside of Jakarta , which is now expansion into Malaysia:
Desa Pandan 26 & 28G, Jalan 4/76C, 55100, Kuala Lumpur , Phone (613) 92858811
-Theme Park Hotel – Genting Highland Casino and Resort.
Bukit Bintang – Jalan Tun Ismail, Kuala Lumpur
Putra Jaya (In Progress)
From the above outlets we can see that Sari Ratu Restaurant are catering towards middle and upper income group of customers who are sensitive towards high quality, good value pricing and tasty food served by us.
In order to have strict control of the quality and taste of food served by all branches, we have to have a central kitchen cooking support system. All preparation and cooking are done in one place and everyday without fail, daily delivery will send freshly cooked food to all branches for disbursement to all customers. Other supporting activity to integrate the whole Sari Ratu Group includes own chicken butchery in Ciawi, chili plantation in Bogor , rice and potato produce from Cianjur and Padang .
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